Goal: Infuse game days with quick, flavorful recipes.

Concept: Recipes crafted for real-time game enjoyment—150 seconds to 15 minutes - No moment of the game missed.

My Role: Visual storytelling through Photography and Videography. Capturing the campaign's spirit from the perspective of Social Media Influencer Gurpreet Virdi-Bains (@RaisingAura).

Weekly Reveals: New recipes weekly, building up to weekend games. Engagement peak through anticipation.

Digital & Physical Fusion: Social media buzz via organic and paid advertising meets Scotiabank Arena’s live energy - Jumbotron visuals and concession samples to amplify the fan experience.

Fan Engagement: Raptors app contest for the best Chicken Wrap recipe. Winners recipe to be featured in Scotiabank Arena for gamely on April 2nd. Voters have the chance to win a curtsied and 5 course dining experience.

Collaborative Agencies: Creative and execution powered by Edelman, PHD, UStudio, and MLSE.

Reflection: Grateful to have been brought onto this campaign by Gurpreet (@RaisingAura), as a long standing Raptors fan it was a absolute privilege to be able to create content that will be seen by fans worldwide!