Collaborating on the Hellmann’s X Toronto Raptors Game Timed Recipes Campaign

Goal: Infuse game days with quick, flavorful recipes.

Concept: Recipes crafted for real-time game enjoyment—150 seconds to 15 minutes - No moment of the game missed.

My Role: Visual storytelling through Photography and Videography. Capturing the campaign's spirit from the perspective of Social Media Influencer/Digital Creator Gurpreet Virdi-Bains (@RaisingAura).

Deliverables: 4 Social Media Videos for Tik Tok & Cross posting to Instagram, Hi Resolution Photography of the Recipe being featured for Fan Voting on the Toronto Raptors app.

Digital & Physical Fusion: Social media buzz via organic and paid advertising meets Scotiabank Arena’s live energy - Jumbotron visuals and concession samples to amplify the fan experience.

Fan Engagement: Raptors app contest for the best Chicken Wrap recipe. Winners recipe to be featured in Scotiabank Arena for gameday on April 2nd. Voters have the chance to win a courtside and 5 course dining experience.

Collaborative Agencies: Creative and execution powered by Edelman, PHD, UStudio, and MLSE.

View the published videos by clicking below links (@RaisingAura Instagram opens in a new window).

Full Court Chicken Wrap | Naan-Stop Action Paneer Pizza | Court Side Chaat Fries | Paneer Tikka with Chutney Mayo